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Fidelity Go vs SoFi Automated Investing

Both invest for you automatically. Here's how Fidelity Go and SoFi Automated Investing compare on fees, minimums, tax-loss harvesting and cash.

Fidelity GoSoFi Automated Investing
Advisory fee$0 under $25,000; 0.35%/yr at $25,000+0.25%/yr
Minimum to start$0 to open; $10 to start investing$50
Tax-loss harvestingnot foundNo (SoFi support says it doesn't offer automated tax-loss harvesting)
Cash account APYnot foundnot found

Sources: Fidelity Go page (checked 2026-10-12) · SoFi Automated Investing page (checked 2026-10-12)

More on Fidelity Go · More on SoFi Automated Investing · All robo-advisors

FAQ

What's the difference between Fidelity Go vs SoFi Automated Investing?

Advisory fee: Fidelity Go $0 under $25,000; 0.35%/yr at $25,000+, SoFi Automated Investing 0.25%/yr; Minimum to start: Fidelity Go $0 to open; $10 to start investing, SoFi Automated Investing $50; Tax-loss harvesting: Fidelity Go not found, SoFi Automated Investing No (SoFi support says it doesn't offer automated tax-loss harvesting); Cash account APY: Fidelity Go not found, SoFi Automated Investing not found.

Estimates, not financial advice. Taxes, insurance, PMI and fees vary by lender, county and city; confirm with your lender, dealer and state agency before acting.