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Term life insurance: how big insurers compare

Term life pays your beneficiaries if you die during a set number of years. Key things to compare: how long a term you can lock in, whether you can later convert to permanent coverage without a new medical exam, and how you apply. Facts below come from each insurer's own product pages, plus California's official complaint ratios. We don't show prices or give quotes.

State Farm

Term options
Select Term: 10, 20 or 30 years, level premium
Longest term
30 years
Issue ages
Issue ages 18–75 (10-yr), 18–65 (20-yr), 18–45 (30-yr)
How to apply
Online quote; buying is mostly through State Farm agents
Convert to permanent?
Yes, to permanent coverage during the level term and before age 75, regardless of health (State Farm conversion page)
Complaints (California 2025, life)
0.1 per 100,000 policies (1 justified complaint; State Farm Life Insurance Company)
Quotes
We don't sell insurance or give quotes

Product details can vary by state and change; confirm on the insurer's site before applying.

Source: State Farm Select Term page (checked 2026-10-12)

New York Life

Term options
Level Term: 10, 15 or 20 years
Longest term
20 years (Level Term)
Issue ages
Not found on the insurer's page
How to apply
Through New York Life agents
Convert to permanent?
Yes, to permanent coverage; the conversion window depends on the policy (New York Life term conversion page)
Complaints (California 2025, life)
0.7 per 100,000 policies (4 justified complaints; New York Life Insurance Company)
Quotes
We don't sell insurance or give quotes

Product details can vary by state and change; confirm on the insurer's site before applying.

Source: New York Life term life page (checked 2026-10-12)

Northwestern Mutual

Term options
Term life for a set period
Longest term
Not found on the insurer's page
Issue ages
Not found on the insurer's page
How to apply
Through Northwestern Mutual financial advisors
Convert to permanent?
Yes, some or all of it into whole life
Complaints (California 2025, life)
0.0 per 100,000 policies (0 justified complaints; Northwestern Mutual Life Insurance Company)
Quotes
We don't sell insurance or give quotes

Product details can vary by state and change; confirm on the insurer's site before applying.

Source: Northwestern Mutual term life page (checked 2026-10-12)

Prudential

Term options
Term Essential: 10, 15, 20 or 30 years; premiums rise yearly after the level period, to age 95
Longest term
30 years
Issue ages
Not found on the insurer's page
How to apply
Not found on the insurer's page
Convert to permanent?
Yes, without a new medical exam. Issue age 59 or under: by the end of the level period or the anniversary after age 65, whichever is earlier; ages 60–75: by the 5th anniversary
Complaints (California 2025, life)
0.0 per 100,000 policies (0 justified complaints; Pruco Life Insurance Company)
Quotes
We don't sell insurance or give quotes

Product details can vary by state and change; confirm on the insurer's site before applying.

Source: Prudential Term Essential brochure (checked 2026-10-12)

MassMutual

Term options
10, 15, 20, 25 or 30 years, plus annually renewable term
Longest term
30 years
Issue ages
Not found on the insurer's page
How to apply
Through a financial professional (no direct online application on its page)
Convert to permanent?
Yes, most policies, without medical questions or exams, generally through age 65
Complaints (California 2025, life)
1.3 per 100,000 policies (2 justified complaints; Massachusetts Mutual Life Insurance Company)
Quotes
We don't sell insurance or give quotes

Product details can vary by state and change; confirm on the insurer's site before applying.

Source: MassMutual term life page (checked 2026-10-12)

Protective

Term options
Classic Choice Term: 10, 15, 20, 25, 30, 35 or 40 years
Longest term
40 years
Issue ages
Not found on the insurer's page
How to apply
Yes, online or by phone
Convert to permanent?
Yes; an optional Conversion Choice rider (not in CA or NY) lets you convert without underwriting, up to 2 years before the term ends
Complaints (California 2025, life)
1.7 per 100,000 policies (3 justified complaints; Protective Life Insurance Company)
Quotes
We don't sell insurance or give quotes

Product details can vary by state and change; confirm on the insurer's site before applying.

Source: Protective Classic Choice Term page (checked 2026-10-12)

Legal & General America (Banner Life)

Term options
10, 15, 20, 25, 30, 35 or 40 years
Longest term
40 years
Issue ages
Ages 20–75
How to apply
Online quote tool
Convert to permanent?
Yes, option to renew or convert to a permanent policy
Complaints (California 2025, life)
0.7 per 100,000 policies (1 justified complaint; Banner Life Insurance Company)
Quotes
We don't sell insurance or give quotes

Product details can vary by state and change; confirm on the insurer's site before applying.

Source: Legal & General America term life page (checked 2026-10-12)

Mutual of Omaha

Term options
10, 15, 20 or 30 years; benefit $100,000 and up
Longest term
30 years
Issue ages
Issue ages 18–80 (varies by term)
How to apply
Online quote or agent
Convert to permanent?
Yes, to a cash value plan
Complaints (California 2025, life)
0.9 per 100,000 policies (2 justified complaints; United of Omaha Life Insurance Company)
Quotes
We don't sell insurance or give quotes

Product details can vary by state and change; confirm on the insurer's site before applying.

Source: Mutual of Omaha term life page (checked 2026-10-12)

Nationwide

Term options
10 or 20 years with no medical exam up to $1.5 million; Guaranteed Level Term up to 30 years
Longest term
30 years
Issue ages
Not found on the insurer's page
How to apply
Yes, completely online for 10- or 20-year coverage up to $1.5 million
Convert to permanent?
Yes (Guaranteed Level Term can be renewed or converted to a permanent policy)
Complaints (California 2025, life)
Not shown: Nationwide's term policies may be issued by a different Nationwide company than the one in California's list
Quotes
We don't sell insurance or give quotes

Product details can vary by state and change; confirm on the insurer's site before applying.

Source: Nationwide term life page (checked 2026-10-12)

State Farm, New York Life, Prudential and MassMutual pages blocked our automated browser, so their facts come from the insurer's own pages and brochures as shown in search results (linked). John Hancock, Pacific Life, Lincoln, Guardian, USAA and Primerica pages didn't load or have moved, so they're not included yet. Financial-strength ratings (AM Best etc.) aren't free to republish. Complaint ratios are California-only and use the legal company named.

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Facts copied from each provider's own page on the date shown; “not found” means we couldn't confirm it there. Prices change, so check the provider before you sign up. No paid placement.

FAQ

What is term conversion?

A conversion option lets you switch some or all of a term policy to permanent coverage without a new medical exam, within a deadline set by the policy.

Do you sell life insurance?

No. VaultRubric doesn't sell insurance or give quotes.

Estimates, not financial advice. Taxes, insurance, PMI and fees vary by lender, county and city; confirm with your lender, dealer and state agency before acting.